Existential consumption and irrational desire

Existential consumption and irrational desire

If marketing is truly the “ultimate social practice of postmodern consumer culture” (Firat, 1993) then it carries the heavy burden of “determining the conditions and meanings of life for the future” (Firat and Venkatesh, 1993). Certainly, social theory is now focusing on consumption as playing a central role in the way the social world is constructed, and it can be argued that marketing is too ...

The taming of desire: Unspecific postponement reduces desire for and consumption of postponed temptations.

The present investigation began with the conjecture that people may do better by saying "some other time" instead of "no, not ever" in response to temptations. Drawing from learning theories, we hypothesized that people interpret unspecific postponement ("I can have it some other time") as a signal that they do not strongly value the postponed temptation. In this way, unspecific postponement ma...

Desire and Desire Regulation

A good deal of people’s waking time is, more or less directly, spent thinking about and dealing with desire. There is no question that desires are often benign, functional, and evolutionary adaptive for the individual. However, there are cases where desire stands in conflict with important (selfregulatory) goals or (moral) values. Prime examples include the exsmoker who, upon seeing other peopl...

economic optimization and energy consumption in tray dryers

دراین پروژه به بررسی مدل سازی خشک کردن مواد غذایی با استفاده از هوای خشک در خشک کن آزمایشگاهی نوع سینی دار پرداخته شده است. برای آنالیز انتقال رطوبت در طی خشک شدن به طریق جابجایی، یک مدل لایه نازک برای انتقال رطوبت، مبتنی بر معادله نفوذ فیک در نظر گفته شده است که شامل انتقال همزمان جرم و انرژی بین فاز جامد و گاز می باشد. پروفایل دما و رطوبت برای سه نوع ماده غذایی شامل سیب زمینی، سیب و موز در طی...

Rational and Irrational Bubbles